What is the primary purpose of User Segments in Liferay?

User Segments in Liferay are designed to enhance the personalization of content and experiences for different groups of users. The primary purpose of User Segments is to enable content customization based on user data. By creating segments, organizations can tailor the content presented to users based on various criteria, such as demographics, behavior, or preferences. This targeted approach improves engagement and ensures that relevant content reaches the appropriate audience, ultimately leading to a more effective user experience.

The other aspects mentioned, such as user authentication, integration with third-party applications, and secure password management, are important features of Liferay but do not align with the core functionality of User Segments. User Segments focus specifically on leveraging user information to customize and personalize the user experience within the portal.